about JAX

JACQUELINE GUELLI
FOUNDER OF JAX SKINCARE, 2017

I’VE ALWAYS HAD A PASSION FOR EVERYTHING CREATIVE WHETHER IT BE FASHION, INTERIOR DESIGN, + ABOVE ALL, BEAUTY. IN LIEU OF COLLEGE, I WENT TO SCHOOL FOR ESTHETICS. AFTER GRADUATING, I WORKED IN THE BEAUTY INDUSTRY TAKING CLIENTS, TEACHING ESTHETICS, + WORKING RETAIL. UNSATISFIED WITH THE SKINCARE PRODUCTS ON THE MARKET, I DECIDED TO CREATE MY OWN.

THE PLAN WAS SIMPLE: I WANTED PRODUCTS THAT ACTUALLY WORKED. A LINE THAT TOOK OUT ALL THE MARKETING AND FALSE PROMISES THE SKINCARE INDUSTRY OFTEN MAKES. IT WAS IMPORTANT FOR THE PRODUCTS TO BE MINIMALIST, NOT ONLY IN THE PACKAGING AND LOOK, BUT IN THE INGREDIENTS. IT WAS ALSO IMPORTANT FOR ME TO BRIDGE THE GAP BETWEEN PRODUCTS THAT CATER TO ALL GENDERS, ETHNICITY, + AGE.. BECAUSE I BELIEVE THAT SKIN IS SKIN.

AFTER MIXING CONCOCTIONS IN MY STUDIO APARTMENT, THE SKINCARE GODS BLESSED ME WITH OUR NOW HERO PRODUCT, THE OIL, FORMERLY KNOWN AS THE BALANCE OIL. THE OIL + TONER WERE MY FIRST PRODUCTS. THESE ESSENTIALS REMAIN THE CENTER OF THE LINE + OUR BESTSELLERS. THE REST OF THE PRODUCTS WERE CREATED TO AID + COMPLETE YOUR SKINCARE ROUTINE IN AN A LA CARTE WAY.

JAX IS NOT ONLY A SKINCARE BRAND, BUT A LIFESTYLE OF RITUALS: SELF-LOVE, SELF CARE, + INSPIRATION TO EVERYTHING BEAUTIFUL.

XX
JACQUELINE

SEPTEMBER 6 FLASH MOVING SALE. help us move into our new storefront by using code MOVE at checkout for 65% off your order. ends tonight at midnight. while stock lasts. *excludes balance oil + peel pads.
AUGUST 15 I’m a better person when im moisturized. the day cream with spf 30- a few left on jaxskin.com
AUGUST 1 THE MONDAY MORNING COFFEE.
JULY 25
JULY 20 PRODUCTS USED: toner, balance oil, day cream with spf 30
JULY 20 THINGS YOU NEED THIS SUMMER: SPF. tap the day cream over your toner + balance oil daily, and double when you plan to be out in the sun. the day cream with spf 30 is 40% off on jaxskin.com
JULY 15
JULY 14 LETS TALK TEXTURE. how to retexturize your skin instantly for a flawless pore-less complexion? 1. EXFOLIANT- 1-2x a week prioritize your exfoliation. by eliminating dead skin cells, new cells are able to accept product into the skin deeper. 2. OIL- seal with balance oil. our oil has an astringent property called blue yarrow that instantly tightens + retexturizes the surface of our skin, giving you a flawless complexion. in stock on jaxskin.com
JULY 13 THE MORNING ROUTINE. the morning routine is the most important part of ones day and a meditation in a way. i personally take my mornings slow, work from bed, make my coffee, workout with @jet.athletics , embalm in my skincare, and get dressed. it’s important to note that each step, im enjoying the process, even though its something i do everyday. examples being- i apply my skincare as a mini massage to stimulate collagen + bloodflow, i choose the clothes i want depending on my mood. it’s a ritual, and it is oh so important to me. what’s your morning ritual?

JAX is a proud member of the FFC.

The Female Founder Collective is a network of businesses led by women, supporting women. Our mission is to enable and empower female owned and led businesses to positively impact our communities, both socially and economically.